In May of 2014, director Lauren Greenfield teamed up with an international team of Leo Burnett creatives to embark upon the creation of a social experiment for P&G brand Always. The goal: to "rewrite the rules" of what it meant to do things "like a girl." The results of that branded "experiment" became the viral video phenomenon that swept Facebook and Twitter feeds with the hashtag #LikeAGirl. Within a few months time, the movement had become a sensational success and young girls and women alike were drawing inspiration from the #LikeAGirl campaign.

Flash forward to a year later and the project has won over 140 awards worldwide, and has most recently returned from Cannes with 14 Lions in tow, amongst them 7 Gold Lions, including those in the Film, Cyber, PR, Direct, and Media & Promo categories, the prestigious PR Grand Prix and an all-new category, the Glass Lion - Lion for Change.