[Updated Monday, July 20th] On the heels of their great success at Cannes, Always, Leo Burnett and Chelsea Director Lauren Greenfield have released the follow-up to #LikeaGirl, 'Unstoppable.' This iteration of the #LikeAGirl campaign calls out the unjust 'boxes' that society places young women in, preventing them from confronting challenges and achieving the goals they strive towards. The girls involved in the social experiment are then asked to literally break down the barriers which have held them back. The project has already achieved over 16 million views worldwide and has garnered coverage from
Adweek,
Creativity,
Fast Company,
AdAge and the
Huffington Post.